LINDALE INDEPENDENT SCHOOL DISTRICT

DEPARTMENT OVERVIEW

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The Communications Department serves as a liaison between the school district and the community, providing information and facilitating effective communication between school staff, students, parents, and community members.

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The Communications Department is responsible for the following:

• Social media

• Web presence

• Establish and drive a multi-channel communications strategy as the information liaison between the school district and the community

• Serve as district spokesperson and coordinate media coverage including preparing press releases and publishing articles and photos in local media and other publications

• Work with leaders across the organization to identify, define, and produce messaging based upon the needs of each campus and the entire organization

• Ensure that public information activities contribute to the attainment of district goals and objectives

• Design, prepare, and edit district publications including newsletters, recruitment brochures, programs for special events, and other publications

• Demonstrate awareness of district-community needs and initiate activities to meet those needs including speaking at civic organization meetings and making presentations 

Other:

• Serve as the Executive Director of the Education Foundation

• Serve as a liaison between the district and the Education Foundation

• Support and enhance a cohesive communications/public relations strategy with the district and Education Foundation

• Develop training options and/or improvement plans to ensure exemplary operation of the communications

• Answer incoming calls and respond to routine inquiries from public, media, board of trustees, and staff as directed

• Follow district safety protocols and emergency procedures

• Serves as an official representative and spokesperson for the Foundation

• Plans, directs and supervises the implementation of the Foundation’s internal and external public relations programs

• Works with the media to cover Foundation events and activities

• Maintains membership and represents the Foundation in appropriate professional groups, organizations, associations and community services clubs

• Assists with community efforts to establish and maintain Alumni relations

• Attends all meetings necessary to promote the goals of the Foundation